Ash and Abhi help the TTK Group strengthen its mass appeal.
'During the scorching summer months of election season, largescale outdoor gatherings create a prime opportunity for increased consumption in the packaged drinking water category.'
After BJP candidate Mukesh Dalal's Surat win, Gujarat will see 25 Lok Sabha seats go to polls on May 7 with 266 candidates in the fray.
The organisers have become savvier about marketing the game.
'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'
They definitely need a ramp of their own.
Showtime is watchable but never engrossing, notes Sukanya Verma.
You don't prep for 2028 but for 2040, or even 2044. Sustained sporting excellence is based on mass support, grassroots development, and funding - and it is this trifecta India needs to work on, systematically, asserts Prem Panicker.
'Cricket as a pathway in the US was not something people thought about 10 years ago, even like five years ago.' 'But now that there is a pathway you can see.'
Star Indian athlete Neeraj Chopra expressed astonishment that his rival from across the border Arshad Nadeem is struggling to get a new javelin, given his standing in the world of athletics.
Australia's star bowler Nathan Lyon rubbished suggestions that 'Bazball', the aggressive style of cricket displayed by England's Test team, has revolutionized the game.
The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind.
Meet the celebs who wowed at New York's biggest fashion gala of the year.
There's a whole slew of sequels coming up, and Joginder Tuteja lists them for us.
With the T20 World Cup round the corner, Australia's former fast-bowling star Brett Lee is looking forward to India's latest pace sensation Mayank Yadav's progression with great anticipation, describing him as the "talk of the town."
From fantasy to football, OTT is beaming with all kinds of goodies this week.
Australia's star-studded bowling line-up showered praises on Pakistan's star batter Babar Azam, with a handful of them labelling the right-handed batter as a "class player".
Zudio was the standout performer as it tapped into the pentup demand in small-town India, at a pace never seen before, notes Indrajit Gupta, co-founder and director, Founding Fuel.
Since home-delivered meals from five-stars are cheaper by 15 to 20 per cent as compared to eating at the destination outside, food delivery has emerged as an important part of every restaurant's service portfolio.
From damsels versus dragons to showbiz shenanigans, ready to catch all the action on OTT this week?
'When we were thinking of 'Rise Up Baby' and celebs who can stand for that, Ranveer is someone we felt completely embodies the brand philosophy and the spirit of 'Rise Up, Baby' because he is irrepressible and cannot be contained.'
The dealers operating in the space have jumped nearly three times over the past two years.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
With the acquisition of Hotstar, Disney gets immediate access to the OTT market.
Celebrate the weekend with Shah Rukh Khan and more on OTT.
Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.
The National Anti Doping Agency reckons that Bollywood actor Suniel Shetty's reach is far more than Indian sportspersons.
Ronaldo had no hesitation in naming two players who according to him might rule the football world in the near future.
Guruvayoorambala Nadayil is a no-holds-barred, silly comedy that will keep you glued to the screen even when the going gets tough towards the end but the smile on your face will not leave, observes Arjun Menon.
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Believe it or not, our desi Greek God is all of 50 today. Celebrating Bollywood's golden star with 10 of his coolest introduction scenes.
Australia's former skipper in the limited-overs' formats, Aaron Finch feels RCB needs an explosive middle-order batter who can complement Kohli.
'It's been a long time since India won a World Cup and the bitter truth is our media and importantly the social media, if they become a PR machinery for certain individuals then you will never get the result. Every member of the squad works hard to represent India, and if a broadcaster becomes a PR machinery of 1-2 players then the other members of the squad won't be able to speak out openly.'
His elegant body of work, LIVE and recordings, is a tuneful treasure whose melody and memory lives on. Fondly remembering the late singer and 10 of his superhit songs.
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.
Moved by the youngster's stories and the emotions surrounding it, Rohit said he was "lost in their debuts".
When it comes to comfy styles, Malavika Sreenath takes home the prize.
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